Active Naturals Skin Relief Moisturizing Lotion with Soothing Oatmeal At a Glance: Relieves itchy, extra dry skin Moisturizes for 24 hours Cools on contact Noncomedogenic Good for sensitive skin Fragrance free

The triple-oat formula moisturizing lotion with shea butter relieves itchy, extra dry skin.

Dermatologist Recommended
This patented triple-oat formula with shea butter extract relieves and soothes itchy, extra dry skin, and is clinically shown to combat all five symptoms of winter skin: dryness, discomfort, flaking, roughness, and itchiness. This breakthrough lotion starts working immediately to nourish and restore lipids and essential moisture to skin. Rich, yet fast-absorbing, it contains no added fragrance and is good even for sensitive skin. It is a skin protectant and non-comedogenic.

Natural Colloidal Oatmeal
The natural colloidal oatmeal found in AVEENO helps to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The AVEENO oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin.

Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.

The Science Behind Oats
The scientists at AVEENO discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which can help to moisturize and relieve dry skin.

The Benefits of Oats

Relieves dry skin The natural colloidal oatmeal lotion formulas of AVEENO moisturize and help protect skin. Soothes itchy, irritated skin Colloidal oatmeal provides temporary skin protection and, when used in a bath treatment, can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites. Soothes extra dry, irritated skin Colloidal oatmeal combined with menthol, shea butter, and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin. Moisturizes skin Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

AVEENO
Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits--they call these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What's in the Box
AVEENO Active Naturals Skin Relief Moisturizing Lotion with Soothing Oatmeal, 18-Ounce Pump.

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